Introduction
This Privacy Policy explains how Lux Lane and Co operates the Pillow HQ website as an affiliate-supported review and comparison site. It covers information collected through the site, including when visitors browse content, submit forms, or interact with ads and affiliate links. This policy is intended to describe general practices; individual experiences may differ depending on how a browser or device is configured.
By using the site, visitors may share information that helps the site function, measure performance, and respond to inquiries. The site does not claim to eliminate all tracking, and some data collection may occur through third-party tools or services.
Information We Collect
The site may collect information in a few ways, including directly from form submissions and automatically through site tools. Depending on the interaction, this can include:
- Contact form submissions and any details included in a message.
- Cookies and similar technologies used for analytics and ad measurement.
- Referrer information showing the page or source that sent a visitor to the site.
- Device and browser information, such as browser type, operating system, and general technical settings.
- Ad-platform click IDs such as gclid, msclkid, wbraid, and gbraid when present in a URL or stored by a browser.
- Approximate usage and interaction data collected through analytics tools.
Some of this information is collected automatically and may be combined in aggregated reports. The site does not claim that every data point is linked to a named individual.
How We Use Information
Information is used to operate the site, understand how pages are performing, and improve the presentation of reviews and comparison content. The site may also use information to measure conversions from ads or affiliate links, which can help determine whether a visitor reached a partner page after clicking from the site.
Contact requests are reviewed so the site can answer questions, handle privacy requests, or follow up on a message. Some customer reviews describe better response times when forms are complete and specific, though results vary based on message volume and the nature of the request.
Third Parties
The site may share or allow collection of information by third parties that help with advertising, analytics, hosting, email delivery, and affiliate tracking. Those third parties may process data under their own policies. The following categories and providers may be involved:
- Google Ads for ad delivery and conversion measurement.
- Microsoft Ads for ad delivery and click tracking.
- Affiliate networks, including MaxBounty, DFO Performance, ClickBank, MaxWeb, and BuyGoods, for referral and commission tracking.
- The site hosting provider for infrastructure, security, and page delivery.
- The email provider for handling inbound and outbound messages.
Because these services are operated by outside companies, the site cannot guarantee how each provider handles data once it is transmitted. Their practices may change over time.
Cookies & Similar Technologies
Cookies, pixels, and similar technologies may be used to remember preferences, measure traffic, track referral activity, and support advertising attribution. These tools can store identifiers that help distinguish sessions and recognize when a click came from a campaign or affiliate source.
Visitors may be able to manage cookies through browser settings, device controls, or opt-out tools provided by certain advertising partners. Blocking cookies can affect site functionality, and some features may not work as intended if tracking is restricted.
Your Rights
Depending on location, visitors may have rights to access, correct, delete, or receive a copy of certain personal information. Some visitors may also have the right to opt out of targeted advertising or limit certain types of data sharing. GDPR, CCPA, and similar laws may apply where relevant, but the exact rights available depend on the visitor’s jurisdiction and the nature of the data involved.
Requests may be subject to verification and legal exceptions. The site may retain or share information where required by law, for fraud prevention, security, or to complete a transaction already in progress.
Data Retention
Information is retained only as long as reasonably needed for the purposes described in this policy, including recordkeeping, analytics, response to inquiries, dispute resolution, and legal compliance. Retention periods can differ by data type and service provider. For example, contact form messages may be kept long enough to resolve the request and maintain a basic record of communications.
When information is no longer needed, the site may delete it, anonymize it, or rely on a third-party service’s standard retention controls. Some records may remain in backup systems for a limited period.
Contact for Privacy Requests
Privacy requests may be sent by email to support@thepillowhq.com. The site is operated by Lux Lane and Co, and written requests may also be mailed to:
PO Box 740
Kingswood NSW 2747
Please include enough detail to identify the request so it can be reviewed properly. Response times can vary based on the type of request, applicable law, and the information needed to verify identity. Where applicable, the site will attempt to respond within a reasonable period.